Search engine optimization (SEO) and Social Media Integration (SMO) go hand in hand. SMO help in improving the ranking of your website on search engines.
If SEO can be defined as the practice of optimizing the website for various search engines then SMO can be called a technique of optimizing a website for the end users. You can also check online to get more info about social media integration services.
The underlying principle of SEO is that when your website has relevant search keywords, unique content and a high number of external links coming into your site then it's rating on search engine result pages will certainly improve.
In the current scenario, social media has become a buzz word, which in turn helps in getting your business a face on various social media platforms; hence it is acting as a viable platform to communicate with a number of potential clients.
If we will say that Facebook is one of the most popular ways of making your presence felt in the online world, then there will be no exaggeration. As so many people are spending time on Facebook, it is an effective way of spreading your marketing messages.
Even you can easily foray into the emerging markets with the help of social media marketing, as there is a huge increase in the number of users who are using Facebook, throughout the world.