Have you ever considered using promotional pens as a marketing tool for your company? Here are a few reasons why you should implement that thought right away!
Branded Pens Lead To Brand Recognition
As much as it is a small tool it is very significant. Pens are used everywhere including coffee shops, offices and board rooms. Your workers too get to use them on a daily basis. Moreover, these users get to carry them from one place to another. Due to these reasons, issuing them out means that you are opening your company to maximal exposure. There are many options to choose from here and once people gain access to these pens, it will be hard for them to forget the name of your company. This will also make them want to buy from you. Hence leading to maximized sales.
It Is An Economical Marketing Tool
Considering that you are operating a business, it is advisable to choose a tool that is cost effective. Despite pens being effective marketing tools, they are cheap to brand. So, you do not have to break a bank to do this.
They Are Really Portable
If you decided to print your company's logo on billboards you would market yourself. However, billboards would not be as effective as pens considering that people would not carry them around. The fact that pens are lightweight facilitates mobility of marketing your brand. To add an illustration to this, someone who gains access to one of the pens carries it everywhere. The people around this person will definitely notice the pen and hence get a chance to know about your company. This will also make them want to purchase from it. Moreover, due to their lightweight, you can also attach them as a gift on packages. Particularly when making deliveries for orders made by clients. Consequently, this would help them familiarize themselves more with your brand.
Pens Are Always In Demand
Did you know that people living in Australia toss or lose millions of pens per year? Additionally, most official documents rely on handwritten signatures instead of computerized signatures. In addition to this, a handwritten signature is considered to be more official. This means that in a year, the market needs more pens than you would decide to supply. With this in mind, pens will continue being used and this means that the demand will still remain. Using them as a marketing tool will mean that you will reach millions of people yearly. The good thing is that even if someone loses the pen your company's brand will remain in his memory.
They Also Lead To Customer Loyalty
Once you have gifted a customer with a branded pen, he or she will not only feel appreciated but also valued. In turn, This person will want to purchase from your company more. Furthermore, continuous purchase from your company will increase your profit margins. All things considered, it seems logical to conclude that custom made pens are a great marketing tool for your company. They easily fit into this classification and are highly cost-effective.